Build it and they will come – Tips for positioning your business
“Build it and they will come” maybe true in the Ark building industry, however just building a product or service does not automatically equate to customers. Here are some tips for positioning your business that should be applied to any go to market strategy. What...
Bridging the gap…
How do you bridge the gap between using SMEs or ‘Jack of all trades’? We know that within any business, operations/delivery, marketing and sales, and IT, are a few of the crucial functions of any company, but are they naturally aligned? Generally speaking...
Transformation: Forget the tools…focus on the people
Traditionally, the business have called the shots and IT have been servants to the cause. Though there were many successful projects delivered in this way the change in the corporate machine, coupled with the rise of technology and efficient ways of working has led to...
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