by Catherine Searle | Feb 27, 2020 | business coaching, Business Strategy, coaching, Customer Experience, Leadership, transformation
“Build it and they will come” maybe true in the Ark building industry, however just building a product or service does not automatically equate to customers. Here are some tips for positioning your business that should be applied to any go to market strategy. What...
by Catherine Searle | Mar 23, 2018 | CIO, Customer Experience, Digital, governance, portfolio, Project Management, transformation
“A game of two halves” Is normally an analogy synonymous with football. Manager’s are seen as the master tacticians, responsible for the team’s blueprint for success. How will they engineer a cup run or win the league? They recruit what they...
by Catherine Searle | Mar 19, 2018 | Agile, crowd testing, Customer Experience, governance, portfolio, Project Management, Testing, transformation
As organisations look to transform their business; through initiatives such as cloud adoption, customer centric delivery and commitment to aligning the IT and business worlds to a common goal, it is is no longer enough to treat these as a programme of work. Instead...
by Catherine Searle | Sep 6, 2016 | Customer Experience, Digital, Mobile, Testing
The competition for market share for Smartphones continues to gather pace. We are now all too familiar with the Apple product releases in the second half of the year, the new iOS versions at the start of the year and we eagerly await the latest Android platform and...
by Catherine Searle | May 9, 2016 | Agile Testing, Customer Experience, Digital, Testing
The concept of a user story is not new, there are numerous training courses available, as well as supporting publications that inform us how to write that killer user story that is detailed enough to provide clarity and a value based function, yet simple enough to...
