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MURWALLS / SALES ENABLEMENT

A busy pipeline. A clearer view ahead.

With approximately 60 opportunities at different stages, MurWalls needed a clearer way to focus effort and balance potential opportunities with paying customers.

FOLLOW THE CHANGE

From the challenge to what changed.

01 / PRESSURE

Opportunity was outpacing visibility.

Approximately 60 opportunities sat at different stages. Keeping track of them was taking founder attention away from prioritising paying work and planning delivery.

Growing enquiries → Founder attention → Prioritisation

Explore the story, or read the full detail below.

01 / THE CHALLENGE

The challenge.

Approximately 60 opportunities sat at different stages. Keeping track of them was taking founder attention away from prioritising paying work and planning delivery.

What needed to change

Make the pipeline visible and useful.

02 / HOW OVATE HELPED

How Ovate helped.

  1. Understand the conversations, contacts and sources of revenue.
  2. Create a tailored tracker with weighted pipelines and visual funnels.
  3. Use the clearer pipeline view to guide follow-up and artist scheduling.

03 / REPORTED BENEFITS

What changed.

  • An immediate pipeline view to help prioritise sales effort.
  • A weighted pipeline to guide when to follow up and when to wait.
  • Better visibility of deal closure to support artist scheduling.

What this demonstrates

When opportunities become difficult to track, a practical change to information and workflow can make priorities clearer. At MurWalls, the tracker connected sales follow-up with the planning needed for artist scheduling.

Explore business operations support if your team is chasing information or struggling to coordinate the next step.

Source: Ovate’s published MurWalls case study. The outcomes described are reported benefits from that engagement.

“Ovate brought a calm, anything is possible mentality to the table.”

Marc SilverCEO & Founder · MurWalls
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